Apple May Develop Original Podcasts Related To Apple TV Content ~UPD~
Apple may be hard at work on bringing an additional source of revenue for the company to fruition, and it may come from a source that you weren't expecting. While we know Apple has been developing original programming for its upcoming Apple TV+ service, the company has apparently also been working on a set of other original content as well: podcasts. According to a recent report from Bloomberg, Apple is looking to fund its own original podcasts and then offer them up for streaming on their own platform in an effort to compete with others offering the same services.
Apple May Develop Original Podcasts Related to Apple TV Content
In October 2018, it was reported that Apple would be distributing their future original content through a still-in-development digital video service to be located within their TV application that is pre-installed in all iOS and tvOS devices. The service was expected to feature both original content, free to owners of Apple devices, as well as subscription "channels" from legacy media companies such as HBO and Starz, which would allow customers to sign up for online-only services.[44] Later that month, it was further reported that Apple intended to roll out the service in the United States during the first half of 2019 and that it would expand its availability to around 100 countries in the months following its initial launch.[45]
That same month, Apple signed a deal with DHX Media (now WildBrain), and its subsidiary Peanuts Worldwide, to develop and produce original programs, including new series, specials and shorts based on the Peanuts characters created by Charles M. Schulz. One of the first productions created through the deal was an original short-form, STEM-related series featuring astronaut Snoopy.[76] Also that month, Apple signed Justin Lin, and his production company Perfect Storm Entertainment, to a multi-year overall deal to produce original television content.[77]
In January 2019, Apple signed Jason Katims, and his production company True Jack Productions, to a multi-year overall production and development deal to produce original television content.[78] That same month, Apple signed a first look deal with Imagine Documentaries to develop non-fiction features and series.[79] In February 2019, Harpo Productions hired Terry Wood as executive Vice President in which Wood will oversee Harpo's production of original programming for Apple as part of the multi-year agreement between Oprah Winfrey and Apple.[80] In March 2019, it was reported that five television series commissioned by Apple had finished filming and six series would finish filming in the next few months.[81]
Analysts believed that the addition of older, highly re-watchable content like popular sitcoms and well liked films would help to retain the slowly growing subscriber base, while Apple continues to develop original content.[29] The shift was also an acknowledgement of poor growth, especially relative to competing services.[29]
Podcast files are stored in a location you would not find easily. In your home folder, they are in /Library/Group Containers/XXXX.groups.com.apple.podcasts, where XXXX is a string of seemingly random characters. (To go to the Library folder, hold down the Option key and click on the Go menu in the Finder, then choose Library; this folder is hidden by default.)
Now you have the mobile and iOS market taking off and if you recall apple struggled internally with the release of one of their operating system just after the iPhone came out(Snow Leopard?). With all of this I think it seems fairly obvious that apple has grown incredibly quick and is having a tough time with quality development because of that and racing to compete with everyone.